A disappointed salesman of a famous soft drinks company returns from his Middle East assignment.
A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained, “When I got posted in the Middle East, I was very confident that I will make a good sales pitch as my company soft drink is virtually unknown there. But, I had a problem. I didn’t know to speak Arabic. So, I planned to convey the message through 3 posters. First poster, a man is crawling through the hot desert sand; totally exhausted and panting. Second, the man is drinking our brand soft drinks and the third, our man is now totally refreshed. Then these posters were pasted all over the place”.
“That should have worked,” said the friend. The salesman replied, “Well, It is not only the fact that I don’t speak Arabic, but also I didn’t realize that Arabs read from right to left.”
Success formula may differ with different people and different places.